It’s important to know your target market when designing and developing a content marketing plan for your website. Just like Growth Hackers quickly determine a product/market fit, content marketers need to ensure they have content/audience fit. That way you create stuff they want. As obvious as that statement sounds, it can be easy to forget when you…
When deciding what direction to take our marketing, it’s easy to become distracted. The ideas start to roll in, they all sound great, and before you know it you have 3 promotions going, 4 different marketing mediums in place, and a handful of new ideas for future products. If you’re really lucky they are all…
Are you hiding behind your brand like a person in a mascot? In business, brands are really important. But there is a discussion around whether or not brands are limited to the world of corporate marketing and advertising. People can have brands too, and personally I think businesses with only a few principle partners can…
PayPal has in many ways revolutionized online business. They’ve made it easy — some would say too easy — to set up an eCommerce website and accept credit card payments. For many online businesses just starting out, the natural inclination is just to go with the biggest payment processor in the industry. Yet the biggest isn’t always the best,…
The fourth quarter of 2020 has begun, and in India, people are preparing for the Unlock 4.0. With the Unlock in swing, the businesses, too, are changing to adapt to the rapidly changing world. Whether you are a B2B or B2C business, the last couple of months have been a tiring strain. Apart from the…
