Business vs Consumer Sales. Does It Affect Your Content Marketing Plan?

It’s important to know your target market when designing and developing a content marketing plan for your website. Just like Growth Hackers quickly determine a product/market fit, content marketers need to ensure they have content/audience fit. That way you create stuff they want. As obvious as that statement sounds, it can be easy to forget when you…

Business Brands vs. Personal Brands. Which One Are You Using?

Are you hiding behind your brand like a person in a mascot? In business, brands are really important. But there is a discussion around whether or not brands are limited to the world of corporate marketing and advertising. People can have brands too, and personally I think businesses with only a few principle partners can…

Why Should Online Businesses Not Rely Solely on PayPal?

PayPal has in many ways revolutionized online business. They’ve made it easy — some would say too easy — to set up an eCommerce website and accept credit card payments. For many online businesses just starting out, the natural inclination is just to go with the biggest payment processor in the industry. Yet the biggest isn’t always the best,…